Strategic Planning – # Essential Tips
In all the years I’ve been in business, I’ve never had a client come to me and say, “I don’t a budget to follow! We can go crazy with expenses and get the best of everything!”
Tip #1 – Stay Within Your Budget
Strategic planning is for everyone with a budget. The only way to have a successful business and stay within the margins of your budget is to plan everything strategically before you launch.
Your brand identity and website development are first and foremost so that you can create an effective marketing strategy. Every practical detail—and there are many—needs to be priced and a timeline created for implementation. This is where you really must “leave no stone unturned.” (more…)
Updating Your Website
Updating Your Website
Would you want to step into a clothing store that had the same window display as last year? I doubt it. The same goes for your website. To keep visitors coming back, it’s important to keep updating your website. That’s how they will stay interested in what you have to offer.
While consistency is important so that people remember why they liked your website in the first place, updating your content and images will reassure visitors that you are on top of the trends and always evolving. Staying on top matters in this competitive world of ours. (more…)
A website, like a house, has its own, unique architecture.
Website architecture helps small business owners understand the importance of strategic planning for their website.
Over the many years that I’ve worked with small businesses and entrepreneurs, I’ve found that the hardest message to get across is the importance of a website. Building a website that attracts and keeps visitors, functions perfectly and promotes your business in the way you want it to takes thought, planning, expertise and money. There are no shortcuts.
Anyone who has ever built or remodelled a house knows that you don’t start with a pile of lumber. You start with an expert, and together you and the expert come up with a design. Then you work out the cost and shop around for quotes of comparable value, knowing that cheaper does not always mean better value. If you trim your budget, you will have to do less, though if you’re smart, you can design the project for upgrades later.
Even if you’ve never gone through this, you, as a business owner or entrepreneur, know that the more you skimp and the more shortcuts you take, the more you are wasting your time and money in the end.
It’s always been a mystery to me why, when people start a new business or rebrand an existing one, they don’t get the importance of high-quality website development and they don’t understand that a website, like a house, has its own, unique architecture.
Here are the basic steps of website architecture. Every business owner needs to understand how important these steps are: (more…)
Curiosity and the Generation-Y Entrepreneur
Generation Y were born with curiosity. While most generations have to relearn curiosity after they grow up, Generation Y are naturally inquisitive right into adulthood. They love to ask questions.
“Curiosity killed the cat.” Remember that saying? It comes from Shakespeare’s play Much Ado About Nothing, written in 1599, and we all know what it means: Don’t ask. Don’t break the mold. Don’t learn.
Feline qualities have always been linked to the feminine nature, so the expression “curiosity killed the cat” has, through history, been used to keep women in their already limited place. Even when it was followed later with “but satisfaction brought it back,” the idea that curiosity may kill cats and women remained. Especially if you were a cat or a woman. (more…)
Leaping to Your Goals
Valuable Lessons from the Goat in 2015
It’s the Year of the Goat, and let me tell you, we’ll never find a better teacher. The Goat, in the twelve-year cycle of the Chinese Zodiac, will guide us according to traditional wisdom to a better understanding of ourselves.
I have proof of this. When I was growing up in Italy, our family was given a goat as a gift. Now, I don’t know who would give us such a fragile gift, considering our giant dog, Rocky. Rocky’s reputation was as black as his coat. He was a guard dog, and though he was affectionate and gentle with all of us children, with others he could be vicious.
The goat, named Goatee, was adorable, with wide brown eyes and a patchwork coat white and brown. We children couldn’t stop petting him. For his safety, he was fenced in an area of our big garden, and this became his new home. (more…)