Entity Called the Web
The web is hungry for fresh content written by poor soul like us content writers.
The web has become an all-encompassing, self-fulfilling entity that keeps track of everything we do and influences the choices we make.
Are we living the Orwellian truth?
I spend a lot of time researching SEO tools and systems to better understand how to create functional yet personalized websites that rank well with SEO.
Lately I’ve noticed that experts and articles in the field refer to the web as a mega entity with a mind and will of its own. “The web likes fresh content,” I recently read on a blog. “The web isn’t going to like that,” an optimization expert writes gloomily.
I imagine the web as a humongous beast growing fatter and darker on the output of our imaginations and consuming fresh content written by poor souls like us content writers. Our creativity in eking out some kind of meaning in senseless keywords is the icing on one of the many cakes this beast devours, becoming more empowered with every bite.
The web thrives on controlling us poor earthlings as we struggle to measure results and to please it. It laughs at the sweat and tears we shed in frustration while we evaluate ranking outcomes and find only randomness that cannot be squeezed into any formula.
The smell of fear from the incandescent lava drooling from its gigantic mouth paralyzes every human who is affected by its importance. Well, now I’m just joking. Or am I?
Having recently picked up, once again, George Orwell’s dystopian novel 1984, I’ve noticed how its ominous shadow has descended upon our modern world, with government surveillance and public manipulation by political entities. In 2015, this sounds like a description of the web.
PS No keywords were abused in the making of this blog.
Strategic Planning – # Essential Tips
In all the years I’ve been in business, I’ve never had a client come to me and say, “I don’t a budget to follow! We can go crazy with expenses and get the best of everything!”
Tip #1 – Stay Within Your Budget
Strategic planning is for everyone with a budget. The only way to have a successful business and stay within the margins of your budget is to plan everything strategically before you launch.
Your brand identity and website development are first and foremost so that you can create an effective marketing strategy. Every practical detail—and there are many—needs to be priced and a timeline created for implementation. This is where you really must “leave no stone unturned.” (more…)
Updating Your Website
Updating Your Website
Would you want to step into a clothing store that had the same window display as last year? I doubt it. The same goes for your website. To keep visitors coming back, it’s important to keep updating your website. That’s how they will stay interested in what you have to offer.
While consistency is important so that people remember why they liked your website in the first place, updating your content and images will reassure visitors that you are on top of the trends and always evolving. Staying on top matters in this competitive world of ours. (more…)
A website, like a house, has its own, unique architecture.
Website architecture helps small business owners understand the importance of strategic planning for their website.
Over the many years that I’ve worked with small businesses and entrepreneurs, I’ve found that the hardest message to get across is the importance of a website. Building a website that attracts and keeps visitors, functions perfectly and promotes your business in the way you want it to takes thought, planning, expertise and money. There are no shortcuts.
Anyone who has ever built or remodelled a house knows that you don’t start with a pile of lumber. You start with an expert, and together you and the expert come up with a design. Then you work out the cost and shop around for quotes of comparable value, knowing that cheaper does not always mean better value. If you trim your budget, you will have to do less, though if you’re smart, you can design the project for upgrades later.
Even if you’ve never gone through this, you, as a business owner or entrepreneur, know that the more you skimp and the more shortcuts you take, the more you are wasting your time and money in the end.
It’s always been a mystery to me why, when people start a new business or rebrand an existing one, they don’t get the importance of high-quality website development and they don’t understand that a website, like a house, has its own, unique architecture.
Here are the basic steps of website architecture. Every business owner needs to understand how important these steps are: (more…)
Curiosity and the Generation-Y Entrepreneur
Generation Y were born with curiosity. While most generations have to relearn curiosity after they grow up, Generation Y are naturally inquisitive right into adulthood. They love to ask questions.
“Curiosity killed the cat.” Remember that saying? It comes from Shakespeare’s play Much Ado About Nothing, written in 1599, and we all know what it means: Don’t ask. Don’t break the mold. Don’t learn.
Feline qualities have always been linked to the feminine nature, so the expression “curiosity killed the cat” has, through history, been used to keep women in their already limited place. Even when it was followed later with “but satisfaction brought it back,” the idea that curiosity may kill cats and women remained. Especially if you were a cat or a woman. (more…)