A Stella Shines Over the Leuser Rainforest

The star is Stella McCartney, of course!

Stella McCartney Leuser Ecosystem

Foto of Stella McCartney by Mary McCartney

How do you write about fashion and environmental star Stella McCartney? You start with the facts.

Once again, McCartney has outdone herself! This time it was in Paris in March, where she presented her sustainable fashion while at the same time bringing awareness and raising funds for the Leuser Ecosystem in Indonesia by supporting the Canopy Planet Organization.

Fact # 1 The Leuser Ecosystem

The Leuser Ecosystem is an ancient tropical rainforest covering more than 6.5 million acres in Sumatra, Indonesia. It is an important source of oxygen for the world and has been identified by Conservation International for its exceptionally high levels of biological diversity. The Leuser Ecosystem is home to

  • 105 mammal species, including rhinos, tigers, elephants, clouded leopards, sun bears, and the endangered Sumatran orangutan
  • 382 bird species
  • 8,500 plant species
  • over 95 species of reptiles and amphibians
  • the tallest and largest flowers in the world

The protection of the entire remaining Leuser ecosystem is vital  as it is home to so many endemic and endangered species that need space to thrive.

Change the World by Getting Involved!

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Forget the magnificent ancient buildings, the world-renowned food, the crystal clear Mediterranean waters. Those are for tourists.

When you are emotionally attached to a country as I am to Italy, you have to look behind what shines to see how the country is run, how the people behave, how the resources are used.

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So much wasted energy! So much needless anxiety! Wouldn’t you rather be happy than right?

This little tale reminds us that sometimes, looking at the world upside down is worth it.

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the new Personal and Business Branding

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