Branding is who you are as a business. Marketing is what you do to advertise your business.
Your brand is a multilayer identity composed of
- virtual visibility
- strong content
- professional images
- compelling storytelling
- optimized and key-word-dense writing
- professional logos
Your website is the modern way to expose your brand. It has to showcase all the pieces that compose your business and make it appealing to your customers.
Remember stores? Your brand is the store. It’s composed of all the different elements that make a store attractive to walk into.
Your website is the windows. Would you walk into a store that never updated its window display? Probably not. A website that is easy to navigate is like offering good customer service. Good content means good advertising.
I’ll never tire of saying that each and every part of your business needs to be professionally addressed and functioning at 100%
Brand Identity — Create a Comprehensive One
Your brand identity is what convinces people to become faithful clients or to go elsewhere. Monica Magnetti of Luna Coaching offers specialized Brand Strategy Consulting services for executive & entrepreneurial coaching clients. She teams up with other professionals to offer you comprehensive service.
Designing a brand is easy. What’s hard is clearly defining the value your brand brings to your clients and then marketing that value as the key thing that differentiates you from all the rest.
With Monica’s expertise, you will learn how to create a brand identity that speaks to your uniqueness and value. Together we will cover every angle of branding to produce a plan exclusive to you.
“Brand identity is the art of becoming known, trusted, and valued.”
Branding vs Marketing
This excellent chart makes it really clear how branding and marketing differ and yet depend on each other for the success of your business.
Branding is why Marketing is how
Branding is long-term Marketing is short-term
Branding is macro Marketing is micro
Branding defines trajectory Marketing defines tactics
Branding builds loyalty Marketing builds response
Branding creates value Marketing extracts value
Branding is the being Marketing is the doing
Branding Is Strategic. Marketing Is Tactical. By going to What Is Branding you will find out more about the difference between branding and marketing by going to
Book a Brandketing Consulting Session
Branding and marketing are so closely intertwined, I call it #brandketing, and it has its own hashtag! You can’t have one without the other. However, to design them successfully for your business, you have to be clear about the difference.
Want to know more about Brandketing? Request a complimentary Brandketing Consulting Session.
- Your website link
- A short description of the spark that led you to start your business
- Your top, number-one priority