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The Digital Handshhake
“To make your website an extension of your sale staff, create content that educates visitors and help convert them into leads. Serving is the new selling” say Ann Handley of Entrepreneur.com.
My philosophy exactly.Shifting your internet branding marketing from product based to vale based differentiates you from the billion other people who only sell…product. You sell value.
Strength in Numbers
When I went into business three decades ago, businesses were antagonistic toward each other. Every business wanted to establish its importance, to corner the clientele, to be the only one on the block that mattered. We did not take strength in numbers, we took strength from our solitude.