By Brand Consultant Monica Magnetti
The idea of “brand names” used to conjure up big corporations with multimillion dollar budgets and entire Brand Consultant departments.
Nowadays, the word “brand” means a lot more. Each and every one of us can establish our own unique brand, defining ourselves in our particular market so that we can reach those people who will benefit most from our services. Does it make sense for you to brand yourself or brand your business? How do you build your brand constructively? Let’s explore these questions. (more…)
Written by Monica Magnetti
When I went into business three decades ago, businesses were antagonistic toward each other. Every business wanted to establish its importance, to corner the clientele, to be the only one on the block that mattered. We did not take strength in numbers, we took strength from our solitude.
That was then. Now business owners have a new philosophy: The more the merrier. My clients can be your clients. We are all in this together, providing value to the world! (more…)
by Monica Magnetti
You don’t have to be the leader of a huge company to consider promoting your business with an email marketing system. Nor do you have to be a technical expert. All you need is a clear focus on excellent customer service. Once you have made customer service your priority, a tool like an email marketing system will ease the way to establishing yourself and your brand while promoting your business and the care you put into service.
Many of you are already promoting your business with an email marketing system. But how well are you targeting your email marketing system to serve your clients best? With millions of products now available at the click of a mouse, it’s customer service and providing value that will make your business stand out from the crowd. (more…)
Gratitude is part of a natural evolution. When we truly embrace the concept that there is treasure in everything, when we fully trust ourselves to always be at the right place at the right time, when we accept that we are in charge of our lives-then being grateful in all circumstances and to everyone, including ourselves, is easy. Then you learn how to show your gratitude, to others and also toward yourself to improve your life.
Gratitude is not just an attitude; it is a stance, a way of being and thinking that requires practice. A metaphor for gratitude is the old proverb, “stop and smell the roses,” which, considering the fall timing of this article, I have adapted to “stop and smell the pumpkin pie.” How perfect, thinking to show your gratitude with Thanksgiving around the corner. When we slow down and smell the pumpkin pie, we are taking the time to appreciate who and what is on our path, who we are and what we do. What if, instead of forgetting to “smell the pie” in our busy plan, we made it a priority on our life journey to move at a pace where the details-the smell of pie, the smell of the roses-could be appreciated to support our personal growth? (more…)