People take in information in different ways. Some read content, others look at visual content. Branding becomes great when all the elements fit together.
When your presentation is professional, you don’t have to tell people that you are a professional. They see it! They get it! You can use visual content to go deeper. When your presentation is unprofessional, when your visuals don’t work, your content doesn’t matter. Visitors to your website will see the discrepancy—and will quickly move on.
I have worked as a commercial graphic designer and I am a multimedia artist. I put tremendous energy into visual content and visual details. I know how this works!