Website Strategy Consulting

A great website strategy is one that represents you and your business accordingly. It takes planning to develop all of the elements that make a website great.

The best way to begin planning is to ask yourself a few questions:

     • Who is my demographic?
     • What is the top priority I want to achieve with my website?
     • What call to action do I want my viewers to take?

Many elements go into a good website. They don’t all have to be implemented at once. Just like you and your business, your website is a living thing.

With a little planning and forward thinking, your website can take you and your business to a whole new level of success.


Strategic Planning Manual – The Book of You and Your Business

    • Are you finding that the job of running your business is getting in the way of the enjoyment?
    • Have you lost sight of your original vision for your business?
    • Has the spark that ignited your passion for creating something new and unique fizzled?

When this happens, everything — and everyone — suffers. Your business loses focus, your team falls apart and your profitability plummets. What to do?

The Book of You and Your Business is the answer, a booklet prepared exclusively for you and your team by brand consultant and internet branding expert Monica Magnetti.

Clearly and concisely, The Book of You and Your Business describes your vision for your business and redefines the reasons you chose to go into business in the first place. With this booklet, you and your team will re-establish the foundation for your business and begin assembling the components of your unique internet branding and small business internet marketing — promo and P.R. materials, website content writing, step-by-step ebooks, webinars, newsletters, articles, all the components essential to your internet branding action plan.

Reigniting the spark within is an indispensable first step toward establishing your internet branding action plan. Your essence and the essence of your business are what differentiate you from the competition.

I specialize in website content writing that is value-based, creating an original platform for your small business internet marketing and promoting the value you offer your customers. Products and services can be found anywhere. What defines your uniqueness is the value you bring — and that’s what your customers are looking for!

Website Strategy Consultanting: valued based branding materials Website Strategy Consultanting: Professional branding materials

Visual Content

Focus: visual content to complement your writing People take in information in different ways. Some read the words, others look at the visuals. Internet branding becomes great when all the elements fit together. When your presentation is professional, you don’t have to tell people that you are a professional. They see it! They get it! You can use visual content to go deeper. When your presentation is unprofessional, when your visuals don’t work, your content doesn’t matter. Visitors to your website will see the discrepancy — and will quickly move on.I have worked as a commercial graphic designer, and I am a multimedia artist. I put tremendous energy into visual content and detail. I know how small business internet marketing works!

Online Article Writing & Syndication

Focus: online article writing to establish your virtual presence Online article writing is essential to your internet branding. Top-notch articles on internet sites, with carefully crafted key words, get results and establish your small business internet marketing!

      • More traffic comes to your website.
      • You establish yourself as the go-to expert.
      • You offer your followers good information.
      • The anchor text in the resource box of the article points to your website.

Online article writing isn’t for the faint of heart. I offer first-class service, everything you need to get excellent results: 

      • Great content writing skills
      • The technical background you need to write articles that are key-word dense and contain appropriate anchor text to point to your website

In the past year, brand consultant and internet branding expert Monica Magnetti has written regularly for, and most of her articles have gone into syndication with the Huffington Post and other major online publications. Have an expert writer by your side.


Focus: newsletter writing Brand consultant and internet branding expert Monica Magnetti knows that newsletters connect you with your customers and followers. In this busy world of information overload, newsletter writing is a key task. Let Monica create an action plan for your small business internet marketing and internet branding to ensure that your newsletters are anxiously anticipated — and always read!

Promo and PR Materials

Focus: promotional materials, PR materials Promotional materials and PR materials are vital to your small business internet marketing and internet branding and to establish your virtual presence. Less is always more. Promos must be short, concise — and perfect! Through my writing skills and understanding of your business, I can translate your value into words.

Step-by-step eBook

Focus: Establish Yourself as the Expert Says brand consultant and internet branding expert Monica Magnetti, “A fantastic way to increase the number of subscribers to your website is to offer a free ebook. With a free ebook, you are inviting visitors to experience what you have to offer. In return, they may reward you with their email address. A win-win all round!” Whether you want to offer your ebook free or sell it as a product, hire brand consultant Monica Magnetti to design your ebook as an internet branding tool and walk you through the step-by-step process.

Website Strategy Consultanting Examples: Five Ways to Find Out if You are in an Abusive Relationship and Five Ways to Take Your Power Back Website Strategy Consultanting Examples: The Poet Within by Dr. Karen Johnson Website Strategy Consultanting Examples: Transform Your Life Through Action by Zari Alipour

Website Content Writing

Focus: website content writing Your website content is what defines you and raises you above the competition. It must be clear, concise and to the point. Above all, your website content writing must show visitors that you are professional and will bring them tremendous results. My greatest innovation in website content writing is my focus on the value you offer your customers. Almost any product or service is readily available nowadays with a click. I take you far above the competition by describing the value you bring to your clientele. Value is the new currency! Website content writing is the tool!

Book a free consultation with Monica Magnetti and find out if you have a winning brand

Website Strategy Consultanting Examples: Target Your Business ValueValue-Based Content

As a coach with multiple certifications, I also offer consulting in branding: website branding, small business branding, corporate identity design, internet branding, internet marketing strategy and website content writing. I understand the uniqueness that defines the business my clients have created. This allows me to produce exclusive website content writing for internet branding. Content also extends to your corporate identity design, creating a complete picture. As a small business branding expert, I market your value. I use your uniqueness — your fire — to create value-based content that will reach your customers. That’s my talent! My value-based internet branding will bring tremendous positive change to your virtual presence. My value-based approach as a brand consultant will make your company very competitive. In a world where products and services are being promoted in every possible way, consumers understand value above everything else. Value is the new currency. Clever website content writing is the new tool!

Tag Lines

Tag lines are short, clever sentences describing what you do or what you offer. When a new visitor lands on your website, they want to know instantly what you can do for them. A tag line tells them in a second. Tag lines are essential tools in your internet branding, small business branding and corporate identity design. My clients call me the “Get What You Want Coach and Branding Consultant.” It’s a clever tag line. When someone lands on my page, they know right away what kind of value and results I offer. Tag line creation requires a deep understanding of your website branding and internet marketing strategy. An experienced brand consultant and internet branding expert like me can help you brand your business more efficiently, according to your values.

Traffic Augmentation

Traffic augmentation is all the things you do to get more traffic to your site, like offering a free gift, sending newsletters, creating webinars, writing articles or producing fabulous content. The key to traffic augmentation is to establish your website branding, small business branding and corporate identity design professionally and consistently to bring more customers, more business — and more revenue!

Free Offering Development

Visitors to your website give you no more than five seconds before clicking away. The best way to make those first five seconds profitable is to answer two questions:

  • What can I do for you?
  • What free gift do I offer?

With these two questions answered instantly, the relationship with a new visitor begins to flourish. How to accomplish this? A tag line defining you answers the first question. A free gift showcasing your expertise answers the second. To persuade a visitor that you are the right person for the job, you have to show them. Saying it is not enough. Free offering development is an internet marketing strategy that focuses on the best free offering to get the most followers and the highest conversion rate to long-term customers. Developing the right free product is essential to your website branding and internet branding. You want the most professional product for your money. Check out the ebooks I have produced.

Book a free consultation with brand consultant and internet branding expert Monica Magnetti to find the best FREE offering for your small business branding, website branding and internet marketing strategy.

 Email Marketing System Consulting

An email marketing system is a safe, strategic way to store information about your subscribers. The best way to nurture a long-term relationship with your subscribers and to establish your website branding, internet branding and corporate identity design is through a newsletter. And the best way to accumulate information about your subscribers’ interests and behavior is through an email marketing system. As your internet brand consultant, I will ensure that your business branding is matched with the email marketing system that works best for you, your website branding and your internet branding. An email marketing system

  • is inexpensive (or free)
  • presents your business professionally
  • gives you lots of useful information about the behavior and interests of your subscribers

With an email marketing system, you will learn

  • when your subscribers open your e-newsletter
  • how long they peruse it
  • which parts they read
  • what links they click on

This important information makes it easy to refine your content to better meet your subscribers’ needs. It also makes it easy to update your website content writing, internet marketing strategy and corporate identity design. And, with the click of a button, your subscribers can forward your newsletter to friends. Now, that’s fast and far-reaching internet marketing strategy and internet branding!

Product Development

Many of my business clients take advantage of my brand consulting services when they want to develop products to sell to their customers. Others want to develop products to give away so they will be hired to consult. Whatever you want to do, product development is easier and more successful with a branding consultant like me.

Internet Branding & Online Strategy Consulting Monthly Services

The key to getting what you want from your virtual presence is professionalism and consistency in your website branding, internet branding, and online marketing strategy. The internet is changing every day. A monthly structure to ensure that everything is in place and your small business branding is what you really want makes all the difference!

Maintaining your corporate identity design and internet branding profile, as well as crisp updated content, is vital.

Review: “Monica Magnetti of Luna Coaching is amazing! She helped me with website content writing, corporate identity design and small business branding. Now my site is friendlier and helps people understand my services better. Monica is a great coach and brand consultant, with a deep understanding of people and their goals.” G.B.

Book an Online Strategy Consulting Session

Website Strategy Consultant, Monica Magnetti, is an Executive Consultant & Coach for Entrepreneurs in Vancouver BC. Book a complimentary online strategy consultation today! Want to know more about our Online Strategy Consultant services? Book a free session today!

Request a complimentary session with Luna Coaching to get started!

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