Updating the Website
Would you want to step into a clothing store that had the same window display as last year? I doubt it. The same goes for the website. To keep visitors coming back, it’s important to keep updating your website. That’s how visitors will stay interested in what you have to offer.
While website planning and consistency is important (so that people remember why they liked your website in the first place), updating the website content and images will reassure visitors that you are on top of the trends and always evolving. Staying on top matters in this competitive world of ours.
Updating the website is the best and most practical way to show who you are and what your business is becoming. Professionals never stagnate. They renew themselves and stimulate others, always demonstrating their versatility and flexibility.
Update the Website Content
Gone are the days when websites were created, uploaded and then left to molder for years without improvement or change.
Nowadays, you have to influence the entity called “the web” so that it updates the ranking of your site. How do you impress the web? With content! Not just any old content. The web wants new content! Yes, new, fresh content that is keyword dense and well written.
Impressing your visitors by updating the website is just half the battle. The other half is influencing the ranking with a website that is constantly on the move as you improve it, refine it and add to it. When you do that, the web compliments you by improving your ranking with the SEO (search engine optimization).
How Often Is Often Enough?
One of the ranking tools that the web uses to move your website up the ladder is the frequency of new content. If you want your website to remain relevant, you have to update your content constantly. How often? As often as you can.
Most large companies have the budget to pay good writers to blog and add fresh content. Small businesses and solo-preneurs have to make choices. Where is your time best invested?
Only you can answer this question. If your website depends on ranking and your budget is limited, then updating the content regularly becomes even more important. Can you write relevant content without bragging? Can you afford a professional writer or editor? Is your time better invested doing something else?
To acknowledge you as the expert you are, the web wants only good, relevant content. Without it, your website is going down the ranking ladder.
Book a Consultation with Luna Coaching
Find out what’s best for you on updating the website content including one-on-one business consulting, book a free one-hour consultation. Let me assess your goals and priorities so that you can design a strategy that really suits your business values.
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